How does it work?
Adspective's technology allows users to automatically add advertising content to existing photos and videos. The tool will be equipped with a dedicated web interface for advertisers and a server interface for media agencies, video distributors or advertising networks. All these functionalities enable a convenient and efficient process of integrating advertising content with multimedia.
The ability to offer to advertisers new, cost-effective and conversion-oriented ways to publish their ads in an era of rapidly increasing demand for monetizing Internet traffic. The need for an alternative to the current expensive and complicated processes linked with product placement.
The high cost of product placement and dedicated video ad development is discouraging advertisers. There is no technology available in the commercial space to offer scalable and cost-effective creation and distribution of advertisements within existing video content.
Enablement of quick and low-cost integration with the systems of multimedia content providers – starting with influencers posting on social media (e.g. Instagram, YouTube, Facebook) and in further stages – adding content to video recordings in a flexible manner. This will enable the diversification of ad display for different users of VoD and similar platforms.
Our team of specialists, experienced in AI, Machine Learning and Programmatic Ads, has solved the problem. They have designed a solution with the potential to change the global paradigm of thinking about contextual advertising, displayed directly within the most popular content on the web – Images and videos.
Technological partner led by the CEO of Adspective. Vestigit provides access to web crawler solutions that index video content, enabling quick identification of potential customers, as well as content ready for processing by the system itself.
WROCŁAW UNIVERSITY OF SCIENCE AND TECHNOLOGY
A natural partner directly linked to the team responsible for the implementation of the project. The key scientific and research group responsible for the development of ML / AI for Adspective originated from the Wrocław University of Science and Technology.
THE NATIONAL CENTRE FOR RESEARCH AND DEVELOPMENT
The National Center for Research and Development has the capital and know-how in the field of creating and commercializing technological projects at a global level. Adspective is currently raising funds for the development of its project.
How does it make money?
How can we grow together?
The goal of the round is to become the leading player in the adTech space within 3 years, which will be dominated by contextual advertising, integrated with online multimedia materials. At this stage in Poland, and then globally.
Worldwide ad spending by segment: Video Advertising
In bilion USD (US $)
Data encompasses enterprises (B2B).
Update: Jun 2022
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